Materialism, and my own idolatry.
First off I would like to state that this is NOT in any way an attack against those of you who use Apple products, as I myself own and use them. I would much prefer to use certain clothing companies (like Abercrombie & Fitch) for my example here, but I was not lucky enough to come across an article written about them (or there absolutely disgusting marketing techniques).
I came across a news piece on BBC.com that I would like to comment on. I get most of my world news from BBC.com, and for the most part find their reporting to be fairly decent. Good reporting seems extremely difficult to come by these days, and it takes much wisdom and discernment (two things in which I am often times lacking) to actually decipher through what is being reported to us, and find that bit of truth. With that said, now on to the news.
There was an article on BBC.com talking about the business (and possibly cultural?) phenomenon of Apple products. The piece focused mainly on the iPod, which is Apples MP3 player. The article begins with:
"To enter the Apple store in Manhattan is to enter a temple. Beneath its high vault, swish thin young men and women dressed from head to foot in black. They hold objects in their hands, strange white and silver objects, objects of devotion which they present to lay visitors, to the uninitiated who wander in from Prince Street seeking retail solace. At the top of a set of broad stairs in the sunlit store is an auditorium, a circle of seats much like those in a chapel, where one of the black-clad priests stands and delivers an encomium to the objects. There is reverence and a sense of being part of a movement."
The article then goes on to discuss other things, ending with this:
"To watch the throng at the Apple store in Manhattan is to witness an amazing business phenomenon. A company has managed to turn its product into an object of adoration, into something people want to buy whether they need it or not, something they want to buy as something that defines themselves. And that is very good business indeed."
I began to wonder how this could be.
How can it be that we as a society have moved so far away from the teachings of Jesus that we allow ourselves to literally worship objects? There is an enormous amount of truth in the final paragraph of the BBC.com article. We often times allow ourselves to worship and be defined by mere objects. How many people do you know who will spend incredible amounts of money in order to wear Abercrombie & Fitch clothing, because it "defines" them? How many people will spend money that they don't have in order to buy products that they really don't need, simply because these products "define" them? So many of us will buy these types of clothes and products not because we actually need them, but because of the image that is associated with those who own, use and wear them.
The things we do to portray ourselves in a certain way and as having a certain image has gone so far. Our materialism, consumerism, and the coveting, adoring and worshiping of objects, seemingly know no limits! Where has this come from?
I refuse to believe that this is simply a product of social conditioning. If I accept that this all stems from social conditioning then I am accepting that the Church no longer has any influence in our society and culture. I am accepting that the Church no longer is a transforming agent of society. I am accepting that the Church no longer produces men and women with a Biblical worldview. If I accept that this is simply a product of social conditioning then I must ask, where is the Church? I do not want to believe that this is simply a product of social conditioning, because I still have faith that the Church can be a transforming agent in our society, our culture, our nation and our world.
So where is this coming from, and why do we allow it to not only continue but to flourish?
Or have we as believers become so desensitized to the sins of our culture and society that we no longer view these as evils?
This is not about whether or not it is OK to own and use these types of products - of course it is. This is about understanding that at the very moment we allow ourselves to turn any object into an object of adoration and worship, an object that "defines" us - in that moment we have strayed from the teachings of Jesus. In that moment we are not allowing the teachings of Jesus to influence us or our lifestyles any longer, and we have become idolatrous people.
As I write this I am wondering what objects I have done this with in the past, and am doing this with now. For me it could be nearly anything, even the very ministry I am involved with. Oh God, how often I must hurt You, as my own hypocrisy knows no limits!
There are billions of people living in absolute poverty all around the world. There are millions of people living in extreme poverty in America. There are thousands of people living in poverty in my hometown in East Tennessee. As believers we each have a responsibility to seek justice for the poor and oppressed. We are called to not only live evangelistically, but to also be Christians who take our social responsibility seriously. Yes evangelism is very important, but seeking justice for the poor and oppressed is also important - these two things can never be separated. If we allow ourselves to live materialistically and to covet, worship and adore mere objects, we are not seeking justice for the poor. We are not caring for the poor. We are not loving the poor. Jesus said that He came to preach the Good News to the poor, and His lifestyle represented this in words as well as in deeds. Let us all strive together to do the same!
Lord make us a people who seek to live our lives as an offering to You. Help us to live sacrificially so that others may know Your goodness, Your mercy, Your grace, and Your intense concern for the poor among us. Help us Jesus to be more like You.
With love to you all,
M. Pascal